Since Custer started her career at Distribution Management, the industry has evolved, the products and services have shifted, and the dealers themselves have repeatedly rebranded themselves to figure out what their customers need and how to support that.
No matter what the challenge, Custer advises young people who are looking to make a career in the industry to dive right in, understand, and try to make a difference in the role they may be in. “Fix those problems and provide solutions in your area,” said Custer. “Don’t be afraid of hard work. Be gritty and adaptable and push forward. If you can succeed in your area, there will be more opportunities to grow beyond that. You’ve got to show up where you are.”